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2793 Results for ‘tiktok’

Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit

October 21, 2024
Marketing on Platforms

In the platforms’ arms race for creators, YouTube Shorts splashes the cash

February 1, 2023
Marketing on Platforms

How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology

October 3, 2023
Marketing on Platforms

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

March 10, 2023
Glossy

100 años después, Zales renueva su marca

May 24, 2024
Member Exclusive

Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front

July 26, 2023
Member Exclusive

Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

January 25, 2024
Marketing on Platforms

TikTok’s direct response capabilities don’t resonate with performance marketers — yet

October 26, 2022
Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024
Member Exclusive

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

May 22, 2024
The Creator Economy

Why Black creators say relationships with platforms remain strained

May 17, 2023
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

April 17, 2023
Brands in Culture

Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry

November 28, 2022

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