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12942 Results for ‘social’

Member Exclusive

‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews

September 13, 2019
Marketing on Platforms

In shift to digital video and OTT, Fanta isn’t spending ad dollars on TV this year

September 9, 2019
The Programmatic Publisher

Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times

July 1, 2020
Managing Through Crisis

Despite recession, Jaguar plans to keep driving advertising through the crisis

June 11, 2020
Marketing

‘Every state is different’: Inside Pepsi’s regional approach to increasing its advertising

May 21, 2020
Equality and Opportunity

‘Time to put their money where their mouth is’: Minority community publishers hurt worse by keyword blocking

June 17, 2020
Equality and Opportunity

‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed

September 15, 2020
Publishing in the Platform Era

Pitchfork bolsters live streaming output with ‘Listening Club’

May 12, 2020
Member Exclusive

TV networks face loss of affiliate revenue in shift to streaming

October 21, 2020
Media

How entertainment publishers are adapting their coverage

March 30, 2020
Marketing

How Masterclass is using Amazon advertising

October 1, 2019
Media

‘Embracing the imperfections’: The test kitchen is now a WFH kitchen

March 26, 2020
Marketing

‘Your communities want to hear from you more than ever’: How SAP CMO Alicia Tillman is leading through the coronavirus crisis

March 26, 2020

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