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12951 Results for ‘social’

Marketing on Platforms

The niche effect: How non-traditional brands are connecting with avid fans on TikTok

November 12, 2021
Member Exclusive

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays

January 11, 2022
Publishing in the Platform Era

Billboard looks to sponsored TikTok strategy to help it become a more consumer-facing brand

November 3, 2021
Strategizing for the Future

‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies

January 14, 2022
Sponsored

Report: The video advertiser’s guide to contextual targeting

September 17, 2021
Beyond Ads

‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business

November 16, 2021
Work Life

Shortage in mental health services fans flames of employee burnout

April 12, 2021
Marketing

How Blue Apron meal kit is revamping its marketing strategy with digital video

May 13, 2022
Member Exclusive

Case Study: How Havas Media Group created a social equity marketplace to support minority-owned businesses

March 17, 2021
Experimental Channels

‘Make a splash in a saturated market’: Why a startup investment platform is eyeing OOH to boost brand awareness

April 22, 2022
Gaming & Esports

‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing

July 26, 2022
Member Exclusive

Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches

May 12, 2022
Marketing

Facebook is ‘not a researchers-friendly space’ say academics encountering roadblocks to analyzing its 2020 election ad data

May 4, 2021

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