The shift from behavioral targeting to contextual solutions is accelerating. Digital video on social media platforms is driving growth and massive opportunities for advertisers — including larger audiences, more content, more monetization and a long-term alternative in the face of the inevitable and impending death of the third-party cookie.
To keep up with the pace of change — and the speed of competition — advertisers working with video on digital and social media need a playbook, one that defines and powers their contextual campaigns across platforms. OpenSlate and Digiday have created this new tactical guide, highlighting the essential steps every marketer can take to make the most of their messaging when creating and running digital video campaigns on social media platforms.
Download this new report from OpenSlate to learn:
- How to maximize results with video on social, all while mitigating risk
- How to tackle the nuances of audience and creative across different social platforms
- Tips for metrics and campaign optimization for contextual video advertisers
- How to future-proof contextual strategies across social media platforms
Sponsored by OpenSlate.