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12953 Results for ‘social’

Experimental Channels

BeReal is challenged to keep marketers’ attention without robust advertising offerings

October 25, 2022
Gaming & Esports

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

December 1, 2022
Sponsored

The new face of TikTok and CTV video testing strategies in 2023

December 21, 2022
Strategizing for the Future

ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content

February 22, 2023
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

February 7, 2023
Brands in Culture

El tequila José Cuervo da golpes de astucia en los 30 años de la UFC con Kevin Holland y Stephen “Wonderboy” Thompson

May 29, 2023
Strategizing for the Future

What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023

December 15, 2022
Modern Retail

Las marcas de alimentos apuestan por los kits de regalo para impulsar las ventas navideñas

December 1, 2023
Modern Newsroom

How newsroom unions intervene when members get laid off

February 6, 2023
Marketing on Platforms

Se acabaron los anuncios en los periódicos: Por qué J.C. Penney da prioridad a lo digital en estas Navidades

December 9, 2022
Modern Retail

Cómo KiwiCo utiliza Instagram Reels para captar nuevos clientes

November 7, 2023
Marketing on Platforms

Why the World Cup adds to, rather than eases, all that ails Twitter

November 28, 2022
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023

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