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2887 Results for ‘metrics’

Member Exclusive

Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

March 9, 2022
Gaming & Esports

‘Brands follow where people are’: An oral history of the evolution of in-game advertising

December 28, 2021
Life Beyond the Cookie

‘We see a world where publisher data replaces third-party data’: News U.K. puts its data at the nucleus of post-cookie push for media budgets

September 24, 2021
Announcement

The 2021 Worklife Awards Shortlist

October 19, 2021
Gaming & Esports

How the layoffs at Upcomer show the challenges of public ownership in esports media

May 16, 2022
Sponsored

Context and environment are driving success for video pre-roll ads

February 16, 2021
Marketing on Platforms

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform

April 19, 2021
Member Exclusive

Pitch deck: How Apple approached advertisers its first ads business

April 28, 2021
Beyond Ads

‘Demonstrate how attention metrics drive long-term outcomes’: How The Telegraph proves its ads work

October 8, 2020
Beyond Ads

As in-game ads expand, ad tech firms look to level up their services

July 29, 2021
Publishing in the Platform Era

‘We’ve moved properly into that enterprise territory’: Future eyes more direct deals with new audience data platform

September 9, 2021
Sponsored

How the ad industry can use its borrowed time to future-proof first-party data solutions

July 22, 2021
Managing Through Crisis

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

November 11, 2021

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