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2887
Results for ‘metrics’
The Programmatic Marketer
Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
May 17, 2021
Marketing on Platforms
‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
August 2, 2021
Marketing
As brands test Amazon’s direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps
May 14, 2021
Gaming & Esports
‘Where there’s growth, there’s an influx of capital’: Dealmakers test shifting media norms in gaming
November 3, 2021
Publishing in the Platform Era
Cheat Sheet: Senators want more transparency into ‘addictive’ Facebook, Twitter and YouTube algorithms
April 28, 2021
Member Exclusive
Digiday Research: Publishers have checked out on platforms
June 21, 2021
Life Beyond the Cookie
Advertisers could shift cookieless test budgets and approaches in light of Google cookie extension
June 25, 2021
Subscriptions
Exclusive: Medium will begin offering writers a 50% cut of the subscriber revenue their content generates
August 11, 2021
Marketing on Platforms
Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising
June 1, 2021
Audio Anywhere
‘Communicate quickly and effectively’: Why agencies are hiring Clubhouse managers
March 26, 2021
Life Beyond the Cookie
Why some publishers worry identity tech could slow down their sites
April 9, 2021
Member Exclusive
Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
September 6, 2021
Sponsored
How major publishers are driving revenue with brand lift measurement
December 13, 2020
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