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    2887 Results for ‘metrics’
  • tv creature measuring height
    The Programmatic Marketer

    Advertisers’ protracted pursuit of cross-media measurement is gathering pace.

    May 17, 2021
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    ‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

    August 2, 2021
  • amazon rocket
    Marketing

    As brands test Amazon’s direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps

    May 14, 2021
  • The lead image shows an illustration of three people stacking blocks that have ones and zeros on them.
    Gaming & Esports

    ‘Where there’s growth, there’s an influx of capital’: Dealmakers test shifting media norms in gaming

    November 3, 2021
  • capitol building
    Publishing in the Platform Era

    Cheat Sheet: Senators want more transparency into ‘addictive’ Facebook, Twitter and YouTube algorithms

    April 28, 2021
  • The header image shows a hand holding a phone with the word "news" on the screen.
    Member Exclusive

    Digiday Research: Publishers have checked out on platforms

    June 21, 2021
  • exec arrows
    Life Beyond the Cookie

    Advertisers could shift cookieless test budgets and approaches in light of Google cookie extension

    June 25, 2021
  • media partnerships
    Subscriptions

    Exclusive: Medium will begin offering writers a 50% cut of the subscriber revenue their content generates

    August 11, 2021
  • twitter money
    Marketing on Platforms

    Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising

    June 1, 2021
  • money audio
    Audio Anywhere

    ‘Communicate quickly and effectively’: Why agencies are hiring Clubhouse managers

    March 26, 2021
  • acxiom chair
    Life Beyond the Cookie

    Why some publishers worry identity tech could slow down their sites

    April 9, 2021
  • The lead image shows an illustration of three people stacking blocks that have ones and zeros on them.
    Member Exclusive

    Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients

    September 6, 2021
  • brand metrics
    Sponsored

    How major publishers are driving revenue with brand lift measurement

    December 13, 2020
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