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2887 Results for ‘metrics’

Marketing on Platforms

Despite vowing to fight ‘woke’ big tech, Ted Cruz’s Facebook spending boost creates ‘ethical quandary’

July 14, 2021
Sponsored

How publishers can hook their audience like retail’s top holiday performers

October 18, 2021
Marketing

Amazon will finally open its ads products and DSP to audit by Media Rating Council

May 18, 2021
Member Exclusive

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

November 2, 2021
Content & Commerce

Pinterest edges closer to social commerce with new Shopping List feature

June 7, 2021
Data Regulation

‘Don’t lie’: FTC Commissioner Rebecca Slaughter on why today’s data privacy approaches don’t work (Audio Q&A)

July 7, 2021
Retail Revolution

‘Content and commerce are converging’: Kroger Precision Marketing svp Cara Pratt on evolution of retail media, new offering

October 22, 2021
Evolving Agencies

Horizon Media agencies ply new ground with incentive-based deals tied to compensation

July 30, 2021
Member Exclusive

Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels

July 22, 2021
Member Exclusive

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

November 23, 2021
Gaming & Esports

As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival

September 20, 2021
Marketing on Platforms

Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers

August 6, 2021
Member Exclusive

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’

February 7, 2022

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