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    2883 Results for ‘metrics’
  • A couple sitting in a home with a magnifying glass circling
    Future of Measurement

    Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

    June 3, 2022
  • Sponsored

    How media companies are maximizing efficiencies to drive profits

    June 21, 2023
  • Measuring Success graphic using ruler and coins
    Future of Measurement

    As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

    August 3, 2022
  • Brand Safety

    The case for and against brand safety

    November 16, 2023
  • Marketing on Platforms

    Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023

    November 15, 2023
  • Illustration of a puzzle that spells out the word 'media.'
    Member Exclusive

    Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

    August 17, 2023
  • Business of TV

    How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook

    November 17, 2022
  • Member Exclusive

    Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact

    October 8, 2024
  • Brands in Culture

    How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max

    May 19, 2023
  • Gaming & Esports

    Why Mastercard is advertising more with Riot Games even as other brands divest from esports

    August 30, 2023
  • Future of Measurement

    Avocet & Lumen Research eye U.S. expansion following merger

    November 15, 2022
  • Sponsored

    Developing future-forward data strategies amid inflation concerns

    September 16, 2022
  • Marketing on Platforms

    YouTube Shorts ad payouts to creators highlights deeper monetization woes

    March 14, 2023
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