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2883
Results for ‘metrics’
Future of Measurement
Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
June 3, 2022
Sponsored
How media companies are maximizing efficiencies to drive profits
June 21, 2023
Future of Measurement
As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool
August 3, 2022
Brand Safety
The case for and against brand safety
November 16, 2023
Marketing on Platforms
Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023
November 15, 2023
Member Exclusive
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
August 17, 2023
Business of TV
How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
November 17, 2022
Member Exclusive
Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact
October 8, 2024
Brands in Culture
How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max
May 19, 2023
Gaming & Esports
Why Mastercard is advertising more with Riot Games even as other brands divest from esports
August 30, 2023
Future of Measurement
Avocet & Lumen Research eye U.S. expansion following merger
November 15, 2022
Sponsored
Developing future-forward data strategies amid inflation concerns
September 16, 2022
Marketing on Platforms
YouTube Shorts ad payouts to creators highlights deeper monetization woes
March 14, 2023
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