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    2883 Results for ‘metrics’
  • The 2024 Notebook

    Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes

    December 12, 2023
  • WTF Series

    WTF is MER?

    July 19, 2022
  • Member Exclusive

    Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week

    February 26, 2024
  • Strategizing for the Future

    Don’t call it a comeback: How agencies are navigating economic recovery with their clients

    March 16, 2023
  • Gaming & Esports

    Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans

    July 4, 2023
  • Member Exclusive

    Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives

    March 11, 2024
  • The header image features an open laptop with an envelope on the screen and an alert bubble signaling a new email.
    Data Regulation

    Why some publishers don’t think Apple’s iOS17 update will impact their link tracking in newsletters

    July 28, 2023
  • Member Exclusive

    Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

    August 5, 2024
  • Member Exclusive

    Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

    March 13, 2025
  • The Business of AI

    How the growth of click and impression farming are getting worse with AI

    August 29, 2023
  • Sponsored

    How B2B marketers are employing video advertising

    December 22, 2022
  • Sponsored

    Retailers are turning to addressable TV to reach consumers ahead of a bumpy shopping season

    August 22, 2023
  • Member Exclusive

    Media Briefing: Publishers reflect on ad revenue midway through 2024 

    July 11, 2024
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