Developing future-forward data strategies amid inflation concerns

News cycles rife with stories of inflation, recession, the rising costs of digital ad prices and shrinking marketing budgets have resulted in increased performance pressure for marketers.

For advertisers, there has never been more of a drive to stretch every media dollar while ensuring that every campaign metric is accurate and poised to drive future campaign success — with ROI being top of mind. At the same time, marketers are heeding the call to develop stronger strategies to navigate challenging quarters and set them up for success long into the future.

Join Trevor Wooden, vice president, analytics at Cardlytics and Tsvetan Tsvetkov, senior vice president, Nielsen Outcomes at Nielsen on October 18 at 1 p.m. EDT to learn more about campaign-metrics experimentation and how marketers can best build this into their strategies to achieve measurement confidence as they navigate numerous economic uncertainties.

What true experimentation means and how to achieve it
How to maximize spend without losing sight of overall marketing goals
The tools marketers can lean on to help them achieve confidence with measurement across all their campaigns