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2883 Results for ‘metrics’

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The state of retail media

May 1, 2023
The Programmatic Marketer

Ad industry prepares for ‘tipping point’ this year in sustainability

April 15, 2024
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Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

September 9, 2024
The Programmatic Marketer

How attention metrics is wending its way into the programmatic process for clients like the NBA

September 15, 2022
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How Australia’s Asahi Beverages is refining media investment strategies

September 13, 2023
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How brands are driving better outcomes with attention-focused strategies

December 8, 2022
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How brands are combining audio and video formats to boost digital campaign success

December 14, 2023
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The state of content marketing

May 2, 2023
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Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025

January 8, 2025
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Advertisers are combating media wastage to strengthen connections with consumers

June 27, 2023
The Business of AI

AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search

April 29, 2024
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Media Buying Briefing: Overheard at the Media Buying Summit

October 21, 2024
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Guide: WTF is responsible media?

April 13, 2023

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