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2881 Results for ‘metrics’

Life Beyond the Cookie

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

July 31, 2024
Subscriptions

How sending fewer emails and content previews improved The New Yorker’s newsletter engagement

May 21, 2024
Business of TV

The Rundown: Despite the competition, why is everyone talking about YouTube?

July 29, 2024
Member Exclusive

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

May 30, 2024
Marketing on Platforms

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars

October 7, 2024
Sponsored

WTF is IGA?

August 1, 2023
Digiday Awards

Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

May 14, 2024
Gaming & Esports

Why — and how — Roblox is actively pushing for platform status

May 14, 2024
The Business of AI

Perplexity’s pitch deck offers advertisers a new vision for AI search

August 23, 2024
Member Exclusive

Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

October 24, 2023
Navigating Economic Instability

A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024

April 5, 2024
Marketing on Platforms

While Meta, X step back from publishers, TikTok sees them as an opportunity

June 13, 2024
Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand

April 1, 2024

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