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2881 Results for ‘metrics’

The Creator Economy

Why the creator industry is setting its sights on on the small screen

March 27, 2024
Español

“Les tomó demasiado tiempo”: Los publicistas critican el principio del fin de las cookies de terceros en Google Chrome

January 8, 2024
Member Exclusive

Media Briefing: Why publishers are flocking to Substack

December 11, 2025
Member Exclusive

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

July 23, 2025
Retail Revolution

The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars

March 7, 2024
Member Exclusive

Future of TV Briefing: Why streaming ad formats are due for an update

January 24, 2024
Sponsored

Why active attention is critical for unlocking the value of interactive video

March 9, 2023
Brands in Culture

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?

September 18, 2024
The Business of AI

CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients

January 26, 2024
Brands in Culture

Agency group Common Interest is on an acquisition drive

July 3, 2024
Gaming & Esports

How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP

April 22, 2024
Sponsored

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

October 30, 2024
The Business of AI

AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation

November 18, 2024

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