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2881 Results for ‘metrics’

The Programmatic Publisher

Publishers see double-digit growth from The Trade Desk’s OpenPath, but volatility remains

April 1, 2026
Member Exclusive

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

March 5, 2026
Retail Revolution

How resell platforms like ThredUp, Depop are navigating the tariff economy

September 1, 2025
Marketing on Platforms

Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet

November 18, 2024
Equality and Opportunity

DEI group Bridge boosts board with new vice chair and agency members

February 13, 2024
WTF Series

WTF are sustainability scopes?

May 10, 2023
Sponsored

The state of CTV in 2023: As some challenges fade, new tech enters the picture

August 9, 2023
Sponsored

The state of social media marketing for publishers | Trends and tactics shaping paid social

May 15, 2025
Sponsored

How data clean rooms are enhancing retail media transparency and effectiveness

April 2, 2024
Gaming & Esports

How Paramount and Scopely are using a live service game to keep Star Trek fans engaged

December 15, 2023
Sponsored

How signal collaboration is unlocking the power of publisher first-party data

June 12, 2024
Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

December 11, 2024
Brand Safety

How CTV and DOOH are growing this political season for smaller agencies

May 3, 2024

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