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2881 Results for ‘metrics’

Marketing on Platforms

Netflix’s ads boss on the next phase, and how Amazon accelerates it

November 6, 2025
The Business of AI

The biggest SEO lessons in 2025 for publishers

December 30, 2025
Sponsored

Why traditional monetization tactics are costing publishers revenue

July 16, 2025
Strategizing for the Future

Forbes tests prediction platform as engagement strategies move past search

January 23, 2026
Future of Measurement

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

October 29, 2024
Marketing on Platforms

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

February 16, 2026
Marketing on Platforms

OpenAI’s plan for ChatGPT ads starts with brands, not agencies

February 5, 2026
Member Exclusive

Digiday+ Research’s 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

April 11, 2025
The Creator Economy

The creator economy wants to be a mature media channel, but measurement is holding it back

September 1, 2025
Member Exclusive

Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet

January 30, 2025
Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025
The Creator Economy

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals

August 27, 2025
Member Exclusive

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025

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