You searched for metrics - Page 2 of 222 - Digiday

2881 Results for ‘metrics’

The Creator Economy

Roblox courts advertisers with fresh data on its ad effectiveness

May 12, 2025
The Creator Economy

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics

August 21, 2025
Zero-click Future

Ranking is out, visibility is in as publishers chip away at AI search optimization

November 3, 2025
Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
Marketing on Platforms

At Ebiquity, a new role signals marketing’s shift from metrics to meaning

December 18, 2025
The Business of AI

Why generative AI can’t seem to help marketers build their brands

August 18, 2025
The Creator Economy

Vibes over metrics: Why more creators are holding IRL events to own their audience

April 22, 2026
The Programmatic Publisher

How The Arena Group is rewriting its commercial playbook for the zero-click era

December 11, 2025
Marketing on Platforms

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric

November 12, 2025
Digiday @ Cannes

Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results

June 19, 2024
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned

September 4, 2024
Retail Revolution

Walmart develops AI tools to help suppliers better understand customer data

October 30, 2025
Member Exclusive

Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025

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