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2881 Results for ‘metrics’

Sponsored

Amid falling traffic, publishers are investing in engagement, registration and citations

June 2, 2026
Member Exclusive

Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

June 26, 2024
Retail Revolution

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

January 27, 2025
Content & Commerce

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

May 8, 2025
The Creator Economy

Brands turn niche news creators into a new earned media engine

March 19, 2026
Modern Newsroom

How to grow a creator-based newsletter business, with Puck’s Sarah Personette

March 4, 2025
Member Exclusive

Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity

July 22, 2025
Business of TV

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson

July 22, 2025
Brands in Culture

In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building

October 8, 2024
Brands in Culture

Inside e.l.f. made, e.l.f. Beauty’s new entertainment arm

December 17, 2024
The Business of AI

The winners and losers of Google’s AI Mode

May 29, 2025
Sponsored

Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

October 8, 2024
Member Exclusive

Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen

May 2, 2025

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