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Publicis and The Trade Desk settle their dispute, but tell no one why
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2881
Results for ‘metrics’
The Creator Economy
LinkedIn makes it easier for creators to track performance across platforms
July 8, 2025
Member Exclusive
Ad Tech Briefing: Platforms’ measurement transparency moves into view
December 9, 2025
Publishing in the Platform Era
Facebook’s new views metric has little impact on social strategy, publishers say
November 26, 2024
Evolving Agencies
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
March 4, 2026
Sponsored
Why performance marketing means nothing without consumer trust
August 6, 2025
Brands in Culture
As feeds become entertainment hubs, marketers rethink social’s role
June 1, 2026
Brands in Culture
How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
October 7, 2024
Sponsored
Ad quality isn’t a checkbox — it’s a context
October 8, 2025
Sponsored
How brands are measuring value across the entire customer journey
March 5, 2026
Future of Measurement
Nielsen’s RealEyes partnership offers an outcomes measurement solution
August 1, 2025
Work Life
How tech disruptions — including those connected to AI — cost employers millions
September 26, 2025
The Creator Economy
Why LinkedIn is spotlighting the average watch time metric to support its video push
February 5, 2025
The Creator Economy
Creators are standing up IRL events to soak up more of brands’ marketing dollars
July 29, 2025
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