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2881 Results for ‘metrics’

Member Exclusive

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

January 30, 2026
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

October 1, 2024
Beyond Ads

Amid digital marketing changes, Ibotta turns to brand-building efforts

April 15, 2024
Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?

November 6, 2024
Evolving Agencies

This performance specialist shop finds new value as an agency for agencies

July 3, 2024
Member Exclusive

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

February 27, 2023
The Confessions

Confessions of an MFA publisher

September 18, 2023
The Creator Economy

Yahoo takes cues from platforms as it offers more editorial control to creators

July 7, 2025
Member Exclusive

Digiday+ Research: How do other retail media platforms measure up to Amazon?

June 28, 2024
Content & Commerce

Why Amazon’s Prime Day may not be the holiday shopping bellwether it usually is this year

October 30, 2024
Gaming & Esports

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams

August 7, 2024
Sponsored

Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack

March 29, 2024

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