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2881 Results for ‘metrics’

Evolving Agencies

Newly merged Amp agency is comfortable sandwiched between holdcos and other indies

June 26, 2024
Equality and Opportunity

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

January 14, 2025
Sponsored

How programmatic direct mail lookalikes transform prospecting strategies

October 17, 2024
Member Exclusive

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

June 11, 2025
The Business of AI

Why a Samsung-backed startup is testing AI search ads

February 26, 2025
The 2025 Notebook

AI in 2025: Five trends for marketing, media, enterprise and e-commerce

January 10, 2025
Member Exclusive

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

April 15, 2025
Member Exclusive

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

October 13, 2025
Gaming & Esports

Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes

June 13, 2024
Sponsored

How advertisers are moving from cookies to a multi-ID landscape

July 22, 2024
Audio Anywhere

SiriusXM creates a podcasting brand safety and suitability tool for advertisers

September 7, 2023
Publishing in the Platform Era

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

May 21, 2024
Marketing on Platforms

Advertisers don’t seem too tempted by Meta putting ads on Threads

July 18, 2024

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