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2881 Results for ‘metrics’

Modern Newsroom

How long-form production company Long Lead is investing in the art of journalism

September 17, 2024
Retail Revolution

E-commerce sites see low sales from ChatGPT traffic, new study finds

October 23, 2025
Zero-click Future

How the semantics of search are changing amid the zero-click era

May 19, 2025
The Business of AI

Agencies grapple with economics of a new marketing currency: the AI token

March 3, 2026
The Creator Economy

Urban Outfitters shifts its influencer strategy from reach to participation

February 26, 2026
The Creator Economy

Creators and influencers on edge about Meta’s reported Reels spin-off

March 11, 2025
Member Exclusive

Media Buying Briefing: Agency news and takeaways from CES 2024

January 15, 2024
Member Exclusive

Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

January 12, 2026
Future of Measurement

GARM’s lead sheds light on new standards for sustainability measurement in media

June 25, 2024
Life Beyond the Cookie

In rocky digital advertising landscape, advertisers reconsider direct mail

January 26, 2024
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

March 15, 2024
Gaming & Esports

Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape

November 14, 2023
The Creator Economy

WTF is behind the explosion of faceless creators?

June 30, 2025

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