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2485 Results for ‘global creative’

Marketing on Platforms

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy

April 6, 2021
Member Exclusive

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

November 2, 2021
Member Exclusive

Media Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up

September 16, 2021
Modern Newsroom

Employees praised for pandemic productivity question new pressures to return to the office

August 17, 2021
Marketing on Platforms

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform

April 19, 2021
The Programmatic Marketer

Here’s what’s behind the rise of custom algorithms for digital ad decisions

July 30, 2021
Equality and Opportunity

Black-owned agency Six Cinquième wants to be ‘more than a trend’ after uptick in business amid social unrest

February 19, 2021
Beyond Ads

Netflix’s new vp of game development Mike Verdu brings much-needed skillsets

July 27, 2021
Member Exclusive

Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix

May 11, 2021
The Confessions

‘None of the wins from my previous review were acknowledged’: Confessions of an account exec and working mom on annual reviews

July 7, 2021
Work Life

‘We’re all stuck in this cycle of scarcity’: Revolt CEO on why Black-owned media needs more investment

May 3, 2021
Member Exclusive

Fashion marketers prepare for supply chain sustainability — and disruption

October 15, 2021
Modern Newsroom

‘Holding ourselves accountable’: BBC Future Planet takes steps toward carbon neutrality

May 10, 2021

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