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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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    At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban

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    How Ben & Jerry’s has found the balance between activism and advertising

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    ‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions

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    Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

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    As social fragmentation continues, marketers rewrite the social playbook

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    Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

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