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The case for and against agentic media buying
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    2432 Results for ‘global creative’
  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
    Member Exclusive

    Future of Marketing Briefing: The mental gymnastics of principal media

    February 20, 2026
  • Member Exclusive

    Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

    October 3, 2025
  • Digiday @ Cannes

    ‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions

    April 13, 2026
  • Brands in Culture

    The case for and against brands changing how they market to men after recent election results

    December 3, 2024
  • The 2025 Notebook

    As social fragmentation continues, marketers rewrite the social playbook

    January 8, 2025
  • Brands in Culture

    Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally

    February 29, 2024
  • Illustration of two people talking into megaphones.
    Member Exclusive

    Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

    May 4, 2026
  • football
    Super Bowl

    Here are the cases for and against an $8 million Super Bowl ad 

    February 7, 2025
  • Member Exclusive

    Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

    September 23, 2024
  • Outbrain Teads acquisition
    Evolving Agencies

    As attention grows up, agency rebundling is one unintended result

    December 14, 2023
  • Marketing on Platforms

    TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

    November 15, 2024
  • Experimental Channels

    Museum of Illusions takes OOH to a new dimension with 3D billboard

    December 22, 2023
  • Future of Measurement

    IPG launches identity resolution cloud application as the industry prepares for a cookieless world

    October 17, 2023
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