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1523 Results for ‘focus group model’

Member Exclusive

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

November 22, 2021
Member Exclusive

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

September 13, 2021
Beyond Ads

‘Talent-first company’: How Overtime is positioning itself as a content partner for college athletes’ NIL deals

August 10, 2021
Member Exclusive

Media Briefing: How the media business did — and didn’t — change in 2021

December 23, 2021
Evolving Agencies

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

December 6, 2021
The Programmatic Marketer

Here’s what’s behind the rise of custom algorithms for digital ad decisions

July 30, 2021
Member Exclusive

Digiday+ Research: What top ad-supported TV platforms offer advertisers

April 21, 2022
The Programmatic Marketer

2022’s dealmaking is already underway, will it be a year of smaller, better, cheaper?

January 6, 2022
Member Exclusive

Future of TV Briefing: 5 questions about Netflix’s ad-supported plans

April 27, 2022
Work Life

Breaking old habits: Hybrid-working setups call for different ways of communicating

August 27, 2021
Work Life

How theSkimm’s co-founders came up with its return to office plan

November 11, 2021
Content & Commerce

Why legacy publishers are focusing on growing their offerings for kids

June 14, 2021
Data Regulation

Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

June 25, 2021

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