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1520 Results for ‘focus group model’

Beyond Ads

Some Black-owned publications push back on MFA reform amid declining traffic

October 17, 2023
Navigating Economic Instability

How the social traffic that gave life to BuzzFeed News ultimately led to its demise

April 24, 2023
Evolving Agencies

Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

March 2, 2023
Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
Member Exclusive

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

May 16, 2024
Member Exclusive

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

May 9, 2023
Navigating Economic Instability

The ad slowdown (or lack thereof) gives the industry reason to hope

July 28, 2023
The Programmatic Publisher

SSPs break with the past as push comes to shove in ad tech

April 12, 2023
Digiday Awards

PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners

March 7, 2023
Gaming & Esports

‘All options are on the table’: Why Version1 is seeking a merger with another esports company

April 13, 2023
Marketing on Platforms

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising

February 6, 2023
Member Exclusive

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day

July 20, 2023
The Creator Economy

How media agencies are tightening brand safety and transparency measures as influencers tap AI

May 12, 2023

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