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OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
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    19927 Results for ‘branding’
  • Brands in Culture

    Beverage brands update Dry January marketing based on changing consumer habits

    January 16, 2026
  • Bold Call

    Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx

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    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

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    Why brands and agencies are putting AI chiefs in their C-Suites

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    Brands navigate political tightrope amidst heightened culture war risks

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    Marketing on Platforms

    As Black Friday nears, fake apologies from brands are all over Instagram

    November 27, 2025
  • Member Exclusive

    Future of TV Briefing: The creator economy needs a new currency for brand deals

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  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    The Creator Economy

    Brand deals surge for golf creators as the sport’s popularity spikes

    June 27, 2025
  • The Sports Marketing Playbook

    Marketers look to unconventional sports to move the needle for their brands

    December 31, 2024
  • The Creator Economy

    How Kalen Allen navigates brand safety and cultural polarization in the creator economy

    October 28, 2025
  • The Creator Economy

    How creator marketing has become key to Mastercard’s culture-hacking strategy

    May 28, 2025
  • Beyond Ads

    How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

    October 20, 2025
  • Sponsored

    How taking a unified campaign approach helps brands outperform benchmarks

    June 18, 2025
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