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19931 Results for ‘branding’

The Sports Marketing Playbook

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

November 22, 2024
The Creator Economy

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

March 31, 2025
Sponsored

Why brand marketers are leveraging predictive, generative and autonomous AI

April 26, 2024
Brand Safety

X’s latest brand safety snafu keeps advertisers at bay

April 26, 2024
The Creator Economy

How marketers, creators vet influencer agencies as the creator economy continues to expand

April 24, 2025
Marketing on Platforms

Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget

November 15, 2024
The Business of AI

While AI isn’t bad, it does have a serious branding problem

August 2, 2024
Digiday Programmatic Marketing Summit

‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+

May 11, 2026
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

November 13, 2024
The Creator Economy

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy

March 20, 2025
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates

September 25, 2025
Experimental Channels

How advertisers are reacting to Google’s declining share of the search market

February 21, 2025
The Sports Marketing Playbook

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024

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