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19931 Results for ‘branding’

Member Exclusive

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

December 6, 2024
Brands in Culture

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands

July 24, 2024
Business of TV

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads

February 13, 2025
Sponsored

Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

May 29, 2025
The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending

September 9, 2024
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

January 15, 2025
Digiday Publishing Summit

Publishers grapple with Q1 ad revenue challenges in a ‘buyer’s market’

March 31, 2025
Gaming & Esports

‘A long-game move’: Why Coach is entering Roblox to win over younger shoppers

July 29, 2024
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

February 27, 2025
Digiday @ CES

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent

January 5, 2026
Member Exclusive

Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season

October 22, 2024
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

October 22, 2024
Member Exclusive

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

December 12, 2024

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