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1413 Results for ‘behavioral targeting’

Member Exclusive

Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

November 9, 2021
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Why advertisers are embracing context over user data

March 21, 2021
The Confessions

‘Look at my pie chart’: Confessions from two agency execs of color on the diversity progress still to be made by the ad world in 2021

July 16, 2021
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New data shows contextual targeting is driving brand safety and favorability

June 23, 2021
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How the ad industry can use its borrowed time to future-proof first-party data solutions

July 22, 2021
Business of TV

Cheat Sheet: TV networks, video platforms and publishers pitch advertisers at the IAB’s Fall Marketplace

September 15, 2021
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Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth

December 20, 2021
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The definitive Digiday guide on how publishers are using newsletters

March 28, 2022
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3 marketer imperatives for seizing post-pandemic CTV opportunities

April 20, 2021
Data Regulation

California Attorney General says popular, digital ad opt-outs from trade groups don’t comply with CCPA

August 3, 2021
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How advertisers can tell the difference between banner blindness and ad-aware consumers

September 14, 2021
Life Beyond the Cookie

How The Independent, Livingly and BuzzFeed are using their content to create fresh contextual audience data

July 6, 2021
The Programmatic Marketer

Here’s what’s behind the rise of custom algorithms for digital ad decisions

July 30, 2021

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