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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
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599
Results for ‘NBA’
Marketing on Platforms
Media buyers hope AT&T brings ‘quality’ to advertising with WarnerMedia
June 20, 2018
Member Exclusive
ESPN vs. the narrative: Inside the fight for the future of TV’s last unicorn
June 6, 2018
Marketing on Platforms
Snapchat’s programmatic augmented reality ads are gaining traction
May 16, 2018
Future of TV
The Players’ Tribune is trying to diversify beyond ad revenue
April 17, 2018
Member Exclusive
Open look: Athlete-driven media companies have the attention of fans and advertisers
March 12, 2018
Marketing on Platforms
How social platforms use other social platforms to win hearts and minds
July 13, 2018
Publishing in the Platform Era
House of Highlights’ Omar Raja: ‘Instagram is the young person’s television’
February 14, 2018
Marketing on Platforms
How HQ trivia competitors are differentiating their marketing
May 23, 2018
Member Exclusive
The Rundown: The pivot to paid
April 26, 2018
Going Global
Bleacher Report’s House of Highlights eyes soccer as a new growth area
March 2, 2018
Future of TV
Why media companies are shifting their attention from Facebook to YouTube
March 14, 2018
Future of TV
Big media is crashing the NewFronts
April 30, 2018
Sponsored
The playbook for how sports can beat cord cutting
February 1, 2018
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