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621 Results for ‘Forrester’

Super Bowl

Super Bowl advertisers aim for mainstream appeal with AI-focused ads

February 9, 2024
Life Beyond the Cookie

The industry’s response to Google’s third-party cookie U-turn: ‘endless millions have been wasted’

April 23, 2025
Modern Retail

Publicis buys Mars United Commerce to solidify its prowess in connected commerce

September 19, 2024
Bold Call

Intended or not, the new Omnicom will forever change agencies as we’ve known them

November 26, 2025
Evolving Agencies

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere

November 18, 2025
Evolving Agencies

WPP ups the data-driven arms race with the purchase of InfoSum

April 3, 2025
Member Exclusive

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

April 21, 2026
Member Exclusive

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

January 19, 2026
Evolving Agencies

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

June 25, 2025
WTF Series

WTF is a unified ad platform?

May 8, 2026
Member Exclusive

Future of Marketing Briefing: The mental gymnastics of principal media

February 20, 2026
Member Exclusive

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?

February 9, 2026
Evolving Agencies

Who are the winners and losers of Omnicom’s proposed acquisition of IPG?

December 12, 2024

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