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621 Results for ‘Forrester’

Evolving Agencies

How Merkle streamlined its offerings to fit Dentsu’s mission in the last year

April 22, 2025
Navigating Economic Instability

The cases for and against the CMO role

September 3, 2024
The Business of AI

TV networks embrace AI at the upfront to improve audience targeting and commerce

May 17, 2024
Marketing on Platforms

As ChatGPT’s growth slows, ads look like the next risky move

January 27, 2026
Evolving Agencies

GroupM’s leadership reorg gets an assist from a McKinsey exec

January 22, 2025
Evolving Agencies

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer

March 25, 2026
Evolving Agencies

The fight over principal media has moved on but advertisers are still catching up

February 24, 2026
Member Exclusive

Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising

February 3, 2026
The Business of AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

June 5, 2025
Evolving Agencies

BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’

March 13, 2025
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

December 2, 2024
The Business of AI

White House AI Action Plan spurs debate among marketers over regulatory oversight in advertising

July 28, 2025
Evolving Agencies

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose

October 30, 2025

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