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621 Results for ‘Forrester’

Member Exclusive

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

October 29, 2024
Evolving Agencies

WPP has its next CEO – but what do clients make of the heir apparent?

July 11, 2025
Evolving Agencies

Why Horizon and Havas are joining forces

September 30, 2025
Business of TV

New sports streaming service will upset the balance of power in TV, media buyers say

February 8, 2024
The Business of AI

From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace

August 13, 2025
The Business of AI

AI is scaling in advertising – outcome-based pay isn’t

May 16, 2025
The Programmatic Marketer

Google’s AdX unit has begun striking deals with media agencies

October 22, 2025
The Business of AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs

March 17, 2026
Strategizing for the Future

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

March 28, 2024
Evolving Agencies

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

May 5, 2025
Retail Media Rewritten

Media agencies hope to drive down costs as Walmart opens up DSP roster

September 4, 2025
The Business of AI

Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies

July 30, 2025
Member Exclusive

Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins

March 2, 2026

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