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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
Digiday+ Research
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622
Results for ‘Forrester’
Evolving Agencies
Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
December 12, 2024
The Creator Economy
Publicis intends to acquire Influential as it expands influencer marketing offerings
July 26, 2024
The Business of AI
Google expands ‘conversational’ generative AI tools for advertisers powered by Gemini
January 24, 2024
Member Exclusive
Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
April 29, 2025
Navigating Economic Instability
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
April 28, 2025
Member Exclusive
Future of Marketing briefing: The agent era on training wheels
November 7, 2025
Evolving Agencies
Why these five possible candidates could take over for outgoing WPP CEO Mark Read
June 11, 2025
Member Exclusive
Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
August 11, 2025
WTF Series
WTF is principal media?
May 27, 2024
Google on Trial
As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
September 16, 2024
Evolving Agencies
WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list
September 1, 2025
Digiday+ Media Buying Briefing
Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
September 1, 2025
Member Exclusive
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
March 23, 2026
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