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621 Results for ‘Forrester’

Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?

August 30, 2024
Agency Culture

Clients want agencies to deliver industry expertise, agility and empathy, new research finds

July 16, 2024
Gaming & Esports

Twitch is just another piece of the video content portfolio at Amazon’s upfront debut

May 15, 2024
Brands in Culture

Manchester United’s back-of-shirt sponsor points to future of sports jersey placements

August 19, 2024
The Programmatic Marketer

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

April 2, 2025
Agency Culture

Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave

December 10, 2024
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy

October 20, 2025
Evolving Agencies

InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership

August 28, 2024
The Business of AI

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

June 17, 2024
Member Exclusive

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral

January 21, 2025
Member Exclusive

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

April 21, 2025
Business of TV

The cases for and against investing in CTV during the presidential election cycle

September 6, 2024
Member Exclusive

Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives

March 11, 2024

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