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621 Results for ‘Forrester’

The Sports Marketing Playbook

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

February 10, 2026
Sponsored

Why marketing is now the operating system for growth

April 13, 2026
Evolving Agencies

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars

June 10, 2025
Evolving Agencies

Dentsu is the latest holdco to reunite media and creative production

February 5, 2026
Retail Media Rewritten

P&G bets big on retail integration as CPGs question incrementality

February 2, 2026
Super Bowl

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

January 19, 2026
Member Exclusive

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

October 6, 2025
The 2026 Notebook

What does media spend look like for 2026? It could be worse — and it might be

January 8, 2026
Strategizing for the Future

Coca-Cola quietly considers moving its North American media out of WPP

March 7, 2025
The Business of AI

From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

March 3, 2026
Future of Measurement

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

December 4, 2025
Marketing on Platforms

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

July 26, 2024
Business of TV

Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery

December 10, 2025

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