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19953 Results for ‘Branding’

Strategizing for the Future

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

May 27, 2026
Sponsored

A marketer’s guide to content that scales: From AI augmentation to managing regional differences

August 12, 2025
Sponsored

Why publishers should shift to selling agents, not ads

June 9, 2025
Gaming & Esports

How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel

July 11, 2023
The Creator Economy

Creator marketing has the reach — CMOs want the rigor

July 9, 2025
Sponsored

How local advertisers are breaking through in a fragmented media landscape

September 10, 2025
Sponsored

The state of identity: Evolving approaches to targeting, measurement and transparency

December 16, 2025
Super Bowl

Here are the cases for and against an $8 million Super Bowl ad

February 7, 2025
Digiday Programmatic Marketing Summit

The case against AI agents for programmatic ad buying

December 9, 2025
Member Exclusive

Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics

December 30, 2024
Beyond Ads

Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content

June 2, 2023
Brands in Culture

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in

January 7, 2025
Future of Measurement

Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges

May 29, 2023

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