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19953 Results for ‘Branding’

Publishing in the Platform Era

Bleacher Report puts a fan-first spin on NFL coverage

September 16, 2025
The Business of AI

How AI is rewriting the rules of search and shopping – by the numbers

September 29, 2025
Member Exclusive

Marketing Briefing: What will some of the major marketing trends of 2025 be?

January 7, 2025
Business of TV

Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV

June 6, 2023
Beyond Ads

Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary

June 27, 2023
Retail Revolution

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

April 3, 2025
Retail Revolution

‘Made in USA’ is trending on Amazon, and sellers are leaning in

May 8, 2025
The Creator Economy

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

June 9, 2025
Member Exclusive

Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet

April 20, 2026
Digiday Publishing Summit

AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business

March 25, 2025
Marketing on Platforms

BeReal launches its ad business in the U.S. just as others pull back

April 10, 2025
Zero-click Future

WPP forecasts AI search ads to become fastest growing channel in advertising

June 16, 2026
The Programmatic Marketer

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

May 28, 2026

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