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19953 Results for ‘Branding’

Beyond Ads

Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content

June 2, 2023
Gaming & Esports

How Paramount and Scopely are using a live service game to keep Star Trek fans engaged

December 15, 2023
Digiday @ Advertising Week

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

October 7, 2025
Member Exclusive

Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away

May 18, 2023
Member Exclusive

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

November 17, 2025
Member Exclusive

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

April 28, 2025
Future of Measurement

Nielsen’s RealEyes partnership offers an outcomes measurement solution

August 1, 2025
Marketing on Platforms

Advertisers aren’t happy about picking up Meta’s European tax tab

March 18, 2026
Member Exclusive

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral

January 21, 2025
The Programmatic Marketer

An anatomy of the trust fault line running through Amazon’s ad ambitions

November 19, 2025
Member Exclusive

Media Briefing: Why publishers are flocking to Substack

December 11, 2025
The Creator Economy

Ahead of GTA 6, Rockstar Games is staffing up its creator platform division with an eye toward UGC creators

July 30, 2025
Member Exclusive

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?

January 14, 2025

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