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Results for ‘"pivot to video"’
Publishing in the Platform Era
‘It’s less dire than it seemed to be’: How The Wall Street Journal’s digital ads business has weathered the downturn
August 20, 2020
Member Exclusive
Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming
July 15, 2020
Brand Safety
‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers
July 7, 2020
Media
Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era
November 17, 2020
Publishing in the Platform Era
With no games, sports publishers turn to user-generated content
April 27, 2020
Marketing on Platforms
TikTok is testing a ‘shop now’ button for influencer videos
April 30, 2020
Marketing
For Cinco de Mayo, Patron pivots to Instagram Live
May 5, 2020
Media
‘It’s still niche’: Esports see audience surge, more tepid ad demand
April 13, 2020
Marketing
Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
May 18, 2020
Sponsored
During quarantine, audio and connected TV are growing faster than other ad platforms
June 18, 2020
Beyond Ads
How publishers are changing branded content operations to remotely produce high-res campaigns
June 5, 2020
Managing Through Crisis
Deep Dive: How the Summer of 2020 forced brand marketing to change for the better
September 14, 2020
Work Life
‘Like being in film school’: How Goodby Silverstein & Partners is still producing new ads
April 14, 2020
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