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TikTok rebrands its advertiser pitch around full-funnel ambition
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797
Results for ‘"pivot to video"’
Experimental Channels
Why a four-year-old whiskey brand is finally adding digital marketing to the mix
September 8, 2022
Beyond Ads
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend
August 22, 2022
Awards
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
November 15, 2022
Marketing on Platforms
The woman behind making TikTok tick for creative agencies
November 1, 2022
Gaming & Esports
Earnings wrap-up: The gaming industry buckles down for a year of uncertainty
February 22, 2023
Experimental Channels
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
August 26, 2022
Member Exclusive
Media Briefing: Q1 sales cycles were tighter than ever, but ad dollars are still not guaranteed
April 6, 2023
Navigating Economic Instability
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
January 27, 2023
Publishing in the Platform Era
How TheSoul Publishing grew revenue via platforms with viral social media life hacks
February 12, 2021
Awards
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
November 1, 2022
Gaming & Esports
How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
February 7, 2023
Member Exclusive
Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches
May 12, 2022
Brands in Culture
‘Core part of our sustainable approach’: AC Milan on growing its social media footprint
August 16, 2022
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