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5076 Results for ‘ online advertising’

Retail Revolution

Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges

February 2, 2023
Gaming & Esports

How GameSquare’s new chief innovation officer shows esports orgs’ changing approach to creator-executives

February 23, 2023
Member Exclusive

Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

March 2, 2023
Gaming & Esports

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

May 29, 2023
Brands in Culture

How Zola is boosting its OOH spending in New York for ‘engagement season’

December 8, 2022
Member Exclusive

Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals

September 29, 2022
Member Exclusive

Media Buying Briefing: How generative AI is being used by agencies of all stripes

April 3, 2023
Experimental Channels

Tech-driven marketing strategies pick up as AR/VR and AI become more accessible

February 16, 2023
Data & Privacy

Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out

February 9, 2023
Marketing

Canon returns to TV advertising after nearly a decade

November 3, 2022
Brands in Culture

L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’

March 24, 2023
Member Exclusive

Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’

December 13, 2022
Gaming & Esports

Why brands should care about the differences between Eastern and Western esports audiences

May 19, 2023

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