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5076 Results for ‘ online advertising’

The Programmatic Marketer

ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required

January 17, 2023
Navigating Economic Instability

Despite Q1’s slow start, publishers are bullish about events revenue for 2023

February 6, 2023
The Creator Economy

What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show

September 30, 2022
Navigating Economic Instability

Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital

December 15, 2022
Member Exclusive

Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter

April 20, 2023
Content & Commerce

Publishers are struggling to keep commerce shops open, but creating brand identity in products holds promise

September 19, 2022
Sponsored

Why cookie deprecation is deflating performance and inflating costs for advertisers

November 22, 2022
The Confessions

‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data

October 11, 2022
Sponsored

How ad tech is positioning itself for success in sustainable programmatic ecosystems

October 10, 2022
Sponsored

Why Best Buy Ads sees retail media as integral to its customer-centric purpose

February 2, 2023
Marketing on Platforms

Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season

August 8, 2022
Brands in Culture

Why Chosen Foods wants to take an educational approach to TikTok

November 17, 2022
Sponsored

Why the future of targeted advertising doesn’t have to mean Google — or cookies

August 29, 2021

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