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Electronic Arts has built its own ad server in a renewed push for ad dollars
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1445
Results for ‘ comscore’
Sponsored
This upfronts season, advertisers are leaning on convergent solutions to reach fragmented audiences
May 1, 2023
Gaming & Esports
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024
Member Exclusive
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
October 30, 2024
Modern Newsroom
Washington Post staffers ready for new leadership as CEO Fred Ryan steps down
June 15, 2023
Member Exclusive
Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
October 30, 2023
Digiday @ CES
“Un camino similar al de Cannes”: En CES 2024, los ejecutivos de la publicidad irán más allá del recinto ferial
January 5, 2024
Member Exclusive
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
May 1, 2025
Modern Newsroom
CNN’s new, proprietary publishing platform helps ‘reduce tech debt’
April 20, 2023
Member Exclusive
Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race
June 5, 2023
Member Exclusive
Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
May 11, 2023
Member Exclusive
Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
September 28, 2022
Member Exclusive
Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase
September 27, 2023
Brand Safety
NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites
May 12, 2023
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