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1445 Results for ‘ comscore’

Member Exclusive

Media Buying Briefing: A look at agencies’ holiday spending strategies this year

November 27, 2023
Digiday @ CES

Cómo afrontan CES los veteranos del sector

January 8, 2024
Glossy

Maybelline aumenta su inversión en Reddit para promocionar su SuperStay Powder Foundation

October 11, 2023
Brands in Culture

Resumen del año: Messi, Shakira y Bad Bunny en lo mejor del marketing multicultural en 2023

December 20, 2023
Español

“Les tomó demasiado tiempo”: Los publicistas critican el principio del fin de las cookies de terceros en Google Chrome

January 8, 2024
Content & Commerce

Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division

January 31, 2023
Member Exclusive

Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag

July 18, 2024
Sponsored

How ad platforms are inflating streaming TV performance

June 20, 2023
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024
Marketing on Platforms

The Rundown: Everything you need to know about Reddit as the platform goes public

March 21, 2024
Member Exclusive

Future of TV Briefing: TV and film producers prepare for potential post-strike production logjam

October 11, 2023
Member Exclusive

Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

November 21, 2023
Member Exclusive

Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

April 5, 2023

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