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3007 Results for ‘ analytics’

Member Exclusive

Media Buying Briefing: Mediabrands CEO Daryl Lee discusses the soul of the media agency business

February 8, 2021
Member Exclusive

Fashion marketers prepare for supply chain sustainability — and disruption

October 15, 2021
Business of TV

How CBS will expand Super Bowl streaming viewership this year

February 1, 2021
Agency Culture

‘It moved quicker than we planned’: iProspect’s global president Amanda Morrissey on the restructure with Vizeum

March 4, 2021
Member Exclusive

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?

May 10, 2021
Member Exclusive

Media Briefing: How publishers plan to step up their podcast strategies in 2022

December 16, 2021
Audio Anywhere

Even with expansion into other categories, Crooked plans to keep things political

February 12, 2021
Member Exclusive

Future of TV Briefing: The pandemic-era programming hall of fame

August 4, 2021
Media

Apple’s latest anti-tracking changes present fresh headache for publishers

September 21, 2020
The Programmatic Publisher

After 18 months in the oven, Forbes’s first party data play hits the market

February 16, 2021
Sponsored

Marketers are innovating to distinguish real users from human-like bots

May 12, 2020
Life Beyond the Cookie

Google coached Mondelez to build first-party data. Now the CPG brand is poised to spend even more in its walled garden

March 16, 2021
The Programmatic Marketer

‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data

February 5, 2021

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