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3006 Results for ‘ analytics’

Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up

July 24, 2023
Sponsored

New platforms are expanding streaming TV access to brands

February 9, 2023
Brands in Culture

Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy

August 19, 2022
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?

November 15, 2022
Marketing on Platforms

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising

February 6, 2023
Data & Privacy

Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns

April 28, 2023
Experimental Channels

Content stays in focus at CES 2023 as it adapts to changing technology

January 10, 2023
Strategizing for the Future

ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content

February 22, 2023
Content & Commerce

What these latest consumer affinity trends tell us about marketing in 2023

December 2, 2022
Member Exclusive

Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

March 28, 2023
Marketing on Platforms

Disqo report: Take social more seriously when you don’t have dollars to waste

December 9, 2022
Member Exclusive

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

January 8, 2025
Marketing on Platforms

Men’s skincare brand Dr. Squatch finds football fans with CTV, social media

September 15, 2022

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