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3006 Results for ‘ analytics’

Future of Measurement

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

August 3, 2022
Sponsored

The state of publisher traffic: Framing the evolution and impact of search and referral in 2024

March 25, 2024
Member Exclusive

Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase

September 27, 2023
Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

February 15, 2023
Awards

Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

November 29, 2022
Agency Culture

How agencies are shaping the future of DEI beyond their own walls

March 27, 2023
The Commerce Media Era

Despite agencies’ investments in data tech, advertiser expectations still fall short

May 5, 2023
Evolving Agencies

Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

March 2, 2023
Gaming & Esports

Enthusiast Gaming hires Nick Brien to refine the approach to marketers and agencies

March 1, 2023
Member Exclusive

Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’

May 2, 2023
Sponsored

Why reporting and insights are the differentiating factors for ad tech providers

April 8, 2022
Brands in Culture

Why Chosen Foods wants to take an educational approach to TikTok

November 17, 2022
Sponsored

How Beachfront’s ad server helps advertisers succeed across streaming and traditional channels

December 21, 2022

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