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3006 Results for ‘ analytics’

Subscriptions

CNBC to test increases on its subscription prices next year

November 30, 2022
Digiday Media Buying Summit

Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.

October 14, 2022
Content & Commerce

New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

March 22, 2023
The 2023 Notebook

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

January 4, 2023
Life Beyond the Cookie

Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers

October 28, 2022
Data & Privacy

Location tracking continues to face scrutiny after Google’s latest data privacy settlement

November 16, 2022
Media

Teads breaks into CTV, aiming to reach 2 billion users

September 22, 2022
The Programmatic Marketer

The Rundown: The hope, hype and reality of data clean rooms

August 24, 2022
Subscriptions

The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers

December 23, 2022
Marketing on Platforms

Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

December 1, 2022
Digiday @ Advertising Week

Advertising Week Briefing: Despite darkening economy, marketers put measurement, brand safety center stage

October 19, 2022
Gaming & Esports

Why a gaming and esports company is launching its own metaverse platform

September 26, 2022
Business of TV

What’s an eCPM? It’s bad news for linear networks whose inventory got more pricey

May 6, 2022

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